Find and refine your personal style

In this section, we'll explore fashion and style theories including colour analysis and fashion personalities.

Having your personal signature fashion style not only raises your confidence in your image, it also helps making shopping a more pleasant experience. If you find the sheer amount of clothes available to buy overwhelming, developing a signature style is definitely for you!

How do you find your personal style?

Personal style is not static; it changes and evolves as we grow and our lives change. But there are ways and methods to help you determine what suits you fashion-wise and where your preferences lie.

Two such useful tools are: your colour palette and your style essence. Working with these tools will ensure that you will project a consistent image of yourself through your outfits.

Having a personal colour palette that you like and that suits your natural appearance is so important if you don't want to look washed out.

And knowing your style essences will help you steer clear of those impulse buys that don't go with anything else in your wardrobe as well as make sure your clothes truly suit and flatter you.

Colour Analysis

The main tool that will help you develop your personal colour palette is (seasonal) colour analysis. The aim of this process is to match you with those colours that complement your natural appearance - your skin, eyes, and hair.

In this section, you will find resources explaining how seasonal colour analysis works and how to find your colour season.





Bright Spring

True Spring

Light Spring

Light Summer

True Summer

Soft Summer

Soft Autumn

True Autumn

Dark Autumn

Dark Winter

True Winter

Bright Winter

Style Essences

Style essences or style identities are types of beauty or the natural lines and shapes of your face and body repeated in clothing. They teach us that clothing that repeats those lines looks natural and harmonious on us, whereas clothing that breaks with those lines looks off or uncomfortable.

By identifying your style essences, you will discover the best silhouettes, fabrics, and patterns for you.

In this section, you will find resources on style essences and guidance to help you identify your blend of style essences.

Kibbe Body Types

The Kibbe body types are an array of 13 body types that are based on physical characteristics and the principle of Yin and Yang. The theory was introduced during the 1980s by personal image consultant David Kibbe and breaks with traditional body type theories in that it doesn't seek balance but harmony.

In this section, you will find resources on Kibbe's body type theory and guidance to help you find your Kibbe body type.







Soft Dramatic

Flamboyant Natural


Soft Natural

Dramatic Classic

Theatrical Romantic


Soft Classic

Flamboyant Gamine


Soft Gamine


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